Strictly speaking, this isn't a JUX project, but we've every reason to be proud of it. Our own Danny Cartwright (you may have heard of him) is a team rider for the new company from South Wales and his opening part in this promo video really sets things up nicely.
The brand itself is run by a few really sound lads with a quality work ethic and a great ethos, focusing a 'do it yourself' attitude to the design and creation of their products- collaborating with photographers and artists and ultimately making everything themselves. You can read and see more from those guys (and photo's by Royden) in their interview with Caught in the Crossfire, or on the website.
We went down to Swansea recently for the opening jam at Exist Skatepark- a session that became a really sick weekend shredding with the team, who showed us an incredible spot and took us for a beer or 20 afterwards too... I'll leave out the stories of one of the boys sleeping on the pavement outside the club following 20 minutes of piano playing and influencing an entire bar to spontaneously break out into Abba and Queen classics, but needless to say it was a highlight. That and some real hearty laughs.
Back to the edit though, and as promo video's go, this one is an absolute pearler. Footage was sent from all over the country for Owain to put together, to show off a little bit of what each of these riders is capable of. Having the likes of Welsh Tommy, Mikey Wright, and Sam Austin on a team is always going to do wonders for a company so when you throw them all into the mix with our mate DC something special happens.
So yeah, with Danny involved in front of the lens, and Owain, little Joe, and Royden involved behind it, we're pretty pleased with how this one's turned out. Hope you all enjoy it.
|Most of the Furr team @ Exist|
|DC varial heel over the set & stoppers. ph: Royden|